Chennai: Mercedes-Benz EQS 580 4MATIC Celebration Edition has been launched in India, marking a significant milestone in the brand’s electric mobility journey.
With only 50 units available, the Mercedes-Benz EQS 580 4MATIC Celebration Edition luxury electric sedan celebrates the strong market response to the EQS range and the rising demand for top-end BEVs in India.
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The Mercedes-Benz EQS 580 4MATIC Celebration Edition features upgraded rear seat luxury including Executive Seats with 38° recline, ENERGIZING massage functions, a chauffeur package, full Nappa leather upholstery, and MBUX Augmented Reality Navigation. Boasting a range of over 800 km (ARAI certified), it is India’s longest-range luxury BEV, priced at ₹1.30 crore (ex-showroom, India).
“The EQS Celebration Edition embodies our commitment to innovation and customer-centric luxury. This launch, alongside our network expansion in Chennai, demonstrates Mercedes-Benz’s leadership in electric mobility and bespoke luxury experiences,” said Santosh Iyer, Managing Director & CEO, Mercedes-Benz India.
Mercedes-Benz EQS 580 4MATIC Celebration Edition: Key Features
- Rear Seat Comfort Package with neck/shoulder heating and massage programs
- Executive Seats with additional thigh support and 38° recline
- Chauffeur Package with tiltable front seat for enhanced legroom
- MBUX AR Navigation with live traffic visuals
- Rear-axle steering and customizable ambient lighting
In parallel with the launch, Mercedes-Benz also introduced its ‘Atelier Experience’ in Adyar, Chennai, offering bespoke personalization options under the MANUFAKTUR program.
This marks the 11th new touchpoint in 2025, with 19 more set to open in emerging markets such as Patna, Kanpur, Varanasi, and Udaipur.
The ‘Atelier Experience’ offers digital-physical hybrid configuration, expert consultation, and flexible branding displays for various sub-brands like AMG, Maybach, and G-Class.
“Our boutique retail spaces like the Atelier Experience in Chennai reflect our deep commitment to delivering personalized luxury in India’s evolving automotive landscape,” said Sharath Vijayaraghavan, Executive Director, Sundaram Motors.
